Hector Avila with a mission to innovate and change the luxury industry. I have a passion for luxury lifestyle.

Redefining the luxury industry since 2015
Colorado - USA

I started AVIMA with a vision to redefine the luxury industry and produce luxury shoes, watches, clothing and accessories accessible to all. My approach is simple; I remove anything that doesn’t add value, and invest in what does. Offering high-quality luxury shoes, watches, clothing and accessories, free of compromise, featuring exquisite design and functionality, at prices far below those of traditional luxury brands.

Luxury Sneakers, Sunglasses, Handbags and Accessories. Handcrafted Specially For You. 

Our team of pioneering designers combines ambition and luxury into a unique hybrid that is simply matchless. By including only premium-quality materials in our designs, we have established a high-end customer base that has supported us all the way from our first steps in the competitive market to the place we are so proud to be now. Our desire has always remained the same: to offer elegant, timeless and functional products. By deciding to cut the middlemen, we wanted to create  a brand: 100% transparent and in direct relationship with you, our customers. Welcome home, welcome to AVIMA.


All of our products are designed in our studio in the USA with a meticulous attention to detail, meaning you get the quality products you deserve. This also means our products have elegant, unique attributes not found anywhere else.



We are the only re-sellers of our products. No re-sellers or intermediaries so no abusive margin.

 The retail price of a traditional premium products can be anywhere between 10 and 40 times higher than its production cost. A lot of this “margin” is used to compensate wholesalers, distributors, and retailers — the price increasing each time the product changes hands. On top of that, there’s the celebrity advertising campaigns and event sponsorships many brands engage in.

AVIMA is different. We believe in making premium products available to everyone at fair prices. We value access over aspiration, and expression over status. We draw inspiration from the past and reinterpret it for today — including bold colors and design elements you’d expect from an Italian-inspired brand but be (happily) surprised to find at our price points.


Thank you deeply for your interest in the brand and I hope AVIMA can inspire you every day to live your life to it's fullest potential, and enjoy our high-end quality products.